So you have an annual report. It’s a PDF. You tell your designer that you want a low-res version for the Web. Not too big, say 1.2 Megs.
Then you put it up on your website for people to download. Nobody checked the pictures – everything is pixellated. You leave it up for a couple of years. Nobody will notice.
That’s exactly what Bord Bia has done, with its annual report for 2006 (PDF, 1.2MB). Besides being ugly, the PDF fails on accessibility too.
Pixellated people: men in suits, or at least we think they're men, and they might be suits, from Bord Bia's annual report